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Project Description
Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google and Bing. It helps websites rank higher in search results so they can attract more organic (unpaid) traffic.
What SEO Includes
- Keyword Research: Identifying what users are searching for
- On-Page SEO: Optimizing content, titles, and structure
- Technical SEO: Enhancing speed, mobile usability, and indexing
- Off-Page SEO: Building backlinks and domain authority
Why SEO Matters
- Drives consistent organic traffic
- Improves brand credibility
- Targets the right audience
- Delivers long-term growth without ongoing ad costs
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